About Me

Devout User Experience Professional | Keen Eye for Detail | Decade+ of Mobile Solution Expertise | 18+ years in IT Industry | Love Movies | End User Advocacy | Seasoned Team Building + Management | Global Outlook and Experience | National Sports Shooting Judge, Coach and Competitor | Serious Coding Background | Handling multiple teams | Business - Client - Profitability Outlook | Founder and Secretary General, M.D.R.A. | Track record of Building Volumes and growing Profitability | Technical, Interpersonal & Professional talent | IoT Evangelist since 2013 | UX & Architect for IoT Solution to Australia, touching 60,000+ Senior Citizen HealthCare Services | Karnataka's Only ISSF Judge | Love Travelling | Deft in Requirement Gathering, Analysis, Planning and Execution | Previous Positions include Head of Products & Technology, Director for UX Engineering, UX Architect, Senior Manager for Human Factors Engineering. | Author, '10X', India's Comprehensive Guide to Sports Shooting.

Bring in a WOW Factor thru elemental User Experience
Head UX Practice with Vision, Direction and Planning
Build Mindsets that can realize THE answer
Co-ordination with Design and Non-Design teams
Multi-Directional Approach, Lateral Thinking and Problem Solving

Contact Details

Anand C K Shashidhar
20, Green Fields - 1, Singapore Garden, Gubbalala Gate, Kanakapura Road, Bangalore - 560 062, INDIA


PurpleFrame Technologies

VP, Products & Solutions May 2015 - Present

Defining User Experience, Usability Standards and Processes for Mobile, IoT & AR
Mentoring teams on UX Based approach for multiple client solutions
Working with various departments to build a consolidated plan and process
Core areas - Ideation, UX Practice, Process Planning, Client Liaison

Langoor Digital & AlterNet

Head, Products & Technology June 2013 - May 2015

UX Consultation for customers from Australian, Middle East, UK and US Markets
Brainstorm on Turnkey solutions and projects in Mobile, Enterprise and IoT platforms
Architect - Mobile & Web solutions to clients like Wipro, Accenture, Future Group, etc
Core areas - UX Practice, Team Building, Team Management


Director, UX Engineering Oct 2011 - Jun 2013

UX, Architecture, Design and Sales Strategy for Augmented Reality experiences
Advocated Best Practice in domains like Ideation, Usability, HRM
Handled more than 150 client cases with custom offerings
SOWs, Timelines, Task Lists, Review Sheets and Wire frames for Web, WAP & Products
Submitted 14 patents on UX Based offerings

Target Corporation

UX Architect Sept 2009 - Oct 2011

UX Architect for re-development of Target.com, migrating away from Amazon
Delivered excellence in User Interface Design for iPhone & Android platforms
Usability Lab - Budgeting, Biz justification, Planning and Proposal
Concept creation for retail domains like Surface Computing, Store mapping, etc.
Monitored the entire Process planning cycle for inter and intra team deliverables
Initiated company-wide UXD training; Winner of Target-wide Ideation challenge 2011

Kyocera Wireless India

Senior HFE Staff Manager July 2005 - Jul 2008

Deliver qualitative UI Specifications for Kyocera phones
Lead and monitored performance of Senior and Junior Human Factor Engineers team
Managed Multi Culture and Multi Location teams
Driving HR hiring activities for US and India HFE teams
All India Market Survey to study phone enhancements and local perception
Drove Idea Box, a company-wide initiative deriving a 100 plus innovations
Contributed 13 patent disclosures for mobile usage and UX features

In4Velocity Systems

Senior Creative Analyst Aug 2003 - Jul 2005

Interaction and design for Peer-to-peer solutions in company management solutions
Develop Information Architecture, Navigation, UID, Style Guides and Charter
Monitor adherence of code development with Design Aspects
Designer, developer & Web Master for www.in4velocity.com & client Web Applications

ZenSutra, mPortal, Visionplanner, CyberTech

Design Lead, Consultant, Web Designer Apr 1997 - Aug 2003

Leading UI & Design deliverables, including front end coding for product Corazio
Design & development of Reliance Infocom MMS and SMS portals
Mobile App Design for Xerox, Disney, Motorola, Reliance, QUALCOMM, ESPN etc.
Designer for Bangalore’s first online portal, launched by Sabeer Bhatia
Visual & Graphic contributor for customer banners, ads and designs
Developed 19 eLearning modules for CBR, South Asia

Some Web References

Langoor Digital – www.langoor.com
Alternet – www.alternet.io
Ichiqoo Travel Planner Portal – www.ichiqoo.com
NewsCorp Re-Branding – www.newscorp.com
EAA - http://www.epilepsy.org.au
C T Ravi’s personal website - http://ctravi.in
Graduate Jobs and Internships in Australia - https://unigrad.com.au
Asian Inspirations - https://asianinspirations.com.au
Clear Trip Travel Portal – www.cleartrip.com
Travel Guru Mobile Site – www.travelguru.com
Way2Mint SMS Portal – www.way2mint.com
Mysore District Rifle Association – mdra.in
Target 10X – target10x.com
Sports Precision – sportprecision.com

Some Mobile Apps

iOS App for 360 Athlete
In-House Client Centric App for Wipro – Wipro Wire
Customer Enterprise App for Wipro’s ICC World Cup Cricket
Wipro US Open App
Urbanato Lake Conservation App
Handley iOS App for On-Site Business Metrics
Wipro’s Event and Meeting Scheduler for Fortune 500 Clients – HereIsHow
Official Pepsi Apps for Pepsi Music and Yalla
AR apps for Mobile and Internet, OOH and other offerings – IntARact and IntARacTV
Target mobile Application for the iPhone and Android platform
mSales and mForce applications for Xerox corporation, salesforce.com


M.B.A. International Business

Pursuing @ I.C.F.A.I.

Diploma in Business Administration

I.C.F.A.I., 2009

Diploma in JAVA & Internet Applications

Brainware, 1997

Diploma in Fashion Design & Technology

Royal School of Fashion, 1994

PG Diploma in Advanced Computer Science

SPAN Corporation, 1993

Bachelor of Science (Computers)

Bangalore University, 1992


Although Skill is not a direct comparison to platforms experienced over the years, my many years of working with varied technologies, specializing on the UX Front, and merging bountiful usability to varied clientele and logic, have effectively brought in quite a bit of confidence in certain domains, as listed under.

    Task Analysis, Navigation Design, Menu Design, Generic / Explicit flows
  • Information Architecture
  • Target Market Analysis, Contextual Inquiry, Analysis & Analytics
  • Design Research
  • Prototyping, PoC, Use Cases, Test Cases, Iterative Design
  • Interaction Design
  • Standards, Charters, Visual heirarchy, Technical Adherance, Maintainability
  • Visual Design
  • PS Suite, Corel, 3DS, Maya, Testing Tools, DeBug Tools
  • Visual Tools
  • Client Liaisoning, Team Review, Capability Models, Compliance Matrices
  • Requirement Analysis
  • Technical Analysis, Deployment Mode, Project Adherance
  • Coding Techniques
  • Resource Mentoring, Training, Assignment, Review, Succession Chain
  • Team Management


  • Anand was a pleasure to work with, he was full of ideas and had a very clear thought process. He is a Good Manager and motivated his team well.

    Satheesh P R, Ex-Principal @ TeliBrahma

  • Anand stood out as a great individual contributor when we worked together. He brought a lot of passion and energy to his projects, thought through a lot of minute details and did what it took to get things done. He also took pride in being a dependable and reliable partner in cross-functional interactions. His straightforward approach to problems and interactions was helpful. Would recommend him for any role that requires enthusiasm, creativity, perseverance and taking care of minute details, and especially for projects off the beaten track.

    Vihari Komaragiri, Co-founder, Product Smith at DoNew

  • Anand was a key member of the Kyocera Wireless UI design team, playing a pivotal role in defining the user friendly user interface. A creative personality, he applies logic and thinks from a totally different perspective and with his attention to details. He did some interesting market surveys for us on some of the products. I have had the opportunity to work very closely with him on some of the projects at Kyocera Wireless. He is extremely responsive. He is very engergetic and passionate. Fill it, shut it, forget it kind. Anand maintains excellent working relationship with the folks that he works with. Anand is a multi faceted person with his activities ranging from shooting, photography, sports, trekking, biking, hiking, etc.

    Srinivas Narayan, Principal Engineer at Qualcomm
  • I have known Anand during his tenure at mPortal and was impressed with his talent and confidence in taking on new challenges with novelty. He worked diligently to ensure delivery of timely solutions and was instrumental in defining user interface interactions for mPortal solutions, as the Design Lead for Mobile applications.

    D.P. Venkatesh, VP BroadSoft Design

  • Anand worked with me as a Senior Human Factors Engineer, the entire time I was with the company. Anand proved to be an extremely diligent and capable professional. Among his best qualities are his ability to learn and synthesize technical details into specifications. As well, he's very thorough in any analysis he makes, being sure to view the problem from multiple perspectives. He's an extremely good critical thinker. Furthermore, Anand was always the first to volunteer for extra work and never had to be asked to put in the extra hours when necessary. I would welcome the opportunity to work with Anand again in the future.

    Chris Geirman, Founder of FrogQuest.com

  • I worked with Anand at Kyocera Wireless, he works with great attention to detail, high quality and a long term vision. He has a pleasant and easy going personality. I would be very happy to work with him again.

    Haroon Muhammad, Senior Product Manager at Trimble Navigation

  • Anand C K is a manager who never lose the objective. He is result oriented & always deliver on time. No matter how silly the question is, he will explain you the things in detail and make you understand the concept. Working with him is fun & learning all the time. Personally also you feel attached to him. He has a great knowlege of his domain area & always feel hugnry for new information. Need not to mention that he will be a great asset to his company.

    Vishal Goyal, Head, Smart Phone at MTS India

  • I have worked with Anand on multiple projects/products for many years now. I must say he is a very creative and very detail oriented designer. He always brings to the table new ideas, that are simple and yet so powerful! A very logical thinker, very capable and a highly knowledgeable person.

    Raju Desai, Program Manager at Ooyala

Get In Touch.

One Life.... and a lot to do!
Do drop in a note, call or mail, if there is any convergence in us working together.

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